For retailers, POS Scan Data is the most important data source for inventory management. Retailers utilizing their POS scan data are using technology and information to “listen” to their customers. Category management, powered by your POS scan data, will benefit your purchasing and marketing efforts.
Both Philip Morris and RJ Reynolds Tobacco offer potentially lucrative POS Scan Data Programs, with cash incentives to participating retailers. These companies rely on POS scan data for many reasons. It allows the manufacturers to better understand sales and more effectively manage their inventory process. It is also used to validate promotion participation, quantify Loyalty programs, and pricing opportunities. These benefits are also available to the retailer, because it is their data.